This is the article written by Eric Hill, President and Chief Strategy Officer at RedEgg Solutions Inc. It appeared in PR.com, and has also been quoted in Burning Desire – A Marketing Blog. Take a look at what’s going to be all the talk in 2009!
Waltham, MA, September 24, 2008 –(PR.com)– MyEdcals, the premier source for editorial calendars, announced the Top 5 story topics magazines and newspapers will be focused on in 2009. With over 100,000 story opportunities collected for 2009 and available in http://www.myedcals.com, the top stories are very clear.
2009 Top 5 Story Opportunities
1. Green…green anything
3. Personal Finance
4. Gift Guides
Top Story Opportunities for 2009:
From green technology to green construction, green is everywhere
Although “Green Travel” is part of travel, other travel subjects like domestic travel, family travel and luxury travel round out this ever popular group
From 401(k)’s to how to save money on your heating bills, publications will be focused on personal finance as the economy slumps
Father’s Day, Mother’s Day, Holiday Gift guides- what to get someone who has everything or the techie looking for the next best gadget
With each year we can be assured there will be thousands of story opportunities from dieting to the newest and greatest fitness trends”
The Point of Connection PRSA International Conference was held in Detroit this year. The four day conference ran on four parallel tracks.
Track 1: Innovative strategies – latest strategies in leadership, management, planning, research, relationship, reputation, branding, sustainability, communications and integrated communications.
Track 2: Effective tactics and Techniques – proven tactics in core communications, media relations, green marketing, measurement, and emerging technologies and social media.
Track 3: Specialization and Practice Areas – expertise specific to audiences, industries, emerging trends and multicultural communities.
Track 4: The Connected Profession – vital components that connect public relations professionals, ethics, diversity, education, current issues, advocacy and Accreditation.
RedEgg Solutions participated as an exhibitor at the conference and was able to showcase its products and services, particularly MyMedia Info. We were ably represented by Gaugarin Oliver , and Eric Hill.
Redegg Solutions Inc. successfully launched its new product MyMediaInfo in September 2008. A customer-friendly product made exclusively for the benefit of the user, MyMediaInfo (A Complete North American Media Directory) is a media database covering newspapers, magazines and broadcast in North America. Easy to Use Software as a Service (SaaS) and the ability to quickly identify journalists or editors and distribute press releases within the application are the features that set MyMediaInfo apart from its competitors.
In 2007, 1.5 years after the development of MyEdcals, the product saw a rise in popularity with subscribers of over 1,000. MyMediaInfo, Redegg Solutions’ latest product, was inspired by the request of these very subscribers for a “media contact database with the same high quality and simple software”. Eric Hill, President and Chief Strategy Officer at Redegg Solutions says, “The Solution needs to be at a price point that works within [the subscribers’] budgets. All of these factors led us to build MyMediaInfo, the most comprehensive and accurate media database for North American journalists”.
The facts about MyMediaInfo:
-Contact information, Beats and Deep Profiles
-Top Blog Coverage and Thousands of Freelance Journalists
-Headlines & Links to articles
-Top 200 plus Analyst Firms
-400,000 story opportunities from editorial calendars
-Hundreds of Award opportunities
-Email and Fax Distribution
At Redegg Solutions, our objective is to offer the most accurate media database, in an easy to use platform and customer friendly support and services. Our customer base includes 9 of the top 10 PR agencies, 25 of the Fortune 100 companies, and hundreds of small and medium agencies and companies and hundreds of solo practitioners. Information is researched and maintained by expert research resource, one of the largest in the industry. The research team, with the Indian delivery center at Redegg Infoexpert Technologies, uses cutting edge industry which enables MyMediaInfo to deliver the highest quality data in the industry.
We also offer a variety of research services both on-demand as well as based on long term relationships. We can:
–build and maintain media lists
–create and manage news alerts
–perform on-demand research/administrative tasks.
At Redegg Solutions, zero tolerance for defects, super responsive communications and customer satisfaction are the prime driving forces.
For more info contact:
RedEgg Solutions, Inc.