The Point of Connection PRSA International Conference was held in Detroit this year. The four day conference ran on four parallel tracks.
Track 1: Innovative strategies – latest strategies in leadership, management, planning, research, relationship, reputation, branding, sustainability, communications and integrated communications.
Track 2: Effective tactics and Techniques – proven tactics in core communications, media relations, green marketing, measurement, and emerging technologies and social media.
Track 3: Specialization and Practice Areas – expertise specific to audiences, industries, emerging trends and multicultural communities.
Track 4: The Connected Profession – vital components that connect public relations professionals, ethics, diversity, education, current issues, advocacy and Accreditation.
RedEgg Solutions participated as an exhibitor at the conference and was able to showcase its products and services, particularly MyMedia Info. We were ably represented by Gaugarin Oliver , and Eric Hill.